Our company

GOLDESELCHEN GmbH was founded in March 2024 with the aim of offering its customers sustainable benefits. Our world is changing faster and faster and we help our customers to adapt to these changes with our products and services.

In the context of the industrial revolution, value creation processes were built up in a linear structure. Thereby the mass production of consumer goods follows a simple principle, the "linear economy":

Take

extraction of natural resources as the basis for production

Make

production of the goods

Use

single use

Dispose               

disposal at the end of useful life

In view of our planetary boundaries, this linear economic model of mass production and mass consumption is not practicable in the long term.

The "circular economy" offers an alternative here. The circular economy is by no means new. Many traditional forms of value creation, such as pre-industrial agriculture, can be described as a circular system. The energy required for production was generated directly on the cultivated land in the form of human labor and animal muscle power. The residual materials and production residues, such as animal excrement and straw, were fed directly back into the farm's own production.
Today, a distinction is made between the following process stages in the circular economy:

Refuse 

avoidance of natural primary resources

Redesign

new development of recyclable goods

Rethink

rethinking the use of manufactured goods                         

Reduce

reduction of raw materials

Reuse

reuse of used goods

Repair

repairing defective goods

Refurbish

reconditioning used goods

Remanufacture

reuse of functional assemblies

Repurpose

reuse with a different purpose

Recycle

processing waste to recover raw materials

Recover

energy recovery from residual materials

Relax

when the cycle is successfully closed